Why do lattes always get the shaft?

I heard it again yesterday. The woman on the radio was challenging people to give $50 to help people in Haiti and her reasoning was "it's easy for working people to find $50 in their budget. Just give up a few lattes." I am not trying to downplay the tragedy in Haiti or the needs of it's people right now. but why, oh why must the latte always take the fall? Why can we not say "give up the morning newspaper for a month." or "give up eating lunch out for a week."? I think all baristas, cafes and Starbucks should mount a marketing campaign to combat the smear campaign that lattes take whenever someone is talking about trimming their budget. It's just not fair! (and I don't really drink them!)

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